Schools are not the natural place for professionals to discover a best case study in PR but I recently had the absolute pleasure of stumbling across one in that usually most uncomfortable place - the school Christmas Show.

I know we are now into the New Year but I think the lessons (no pun intended) are there to be learnt by everyone - not just those in academia.

One of my girls goes to Quarrydale Comprehensive School in Sutton in Ashfield, and so when she ended up dancing in the end of term show we simply had to attend. Instead of the usual Christmas panto or musical performance the school puts on  week The Q Factor, it's very own version of The X Factor, except with far more positivity and no bitching.

 For the first time in my life I came away from a school feeling jealousy; jealous that I was not a student attending that school.