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How to use Twitter to destroy your professional reputation

Living in Nottinghamshire and being in public relations I could not help watching the recent Channel 4 series, Coppers. I was keen to see how the programme portrayed our local police force and how the public reacted to it as well.

As you would expect Twitter was awash with comments and the hash tag #coppers had a strong following. It was here that I came across a comment from a Virtual PA who has a profile that reads "VirtualPA, marketing exec, HR manager." Now I know people tend to add their disclaimers about views being their own (which this lady did not) but at what point, as viewers, are we really expected to separate our take on her comments from her as a promoter of her professional services on Twitter? I would argue it's not possible, although as you will see later, she clearly disagrees with me.

I shan't name the person but for the sake of this blog I'll call her Miss V. Judging from her tweets Miss V is very supportive of the police and has little time for people that cause them problems. So much so that she asked "why are they allowed to breed?" This was the comment that brought about our twitter conversation. My response to her question being that they are "allowed to breed" thanks to the freedoms on which this country is built.

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Parker PR, is a Public Relations agency based at The Business Place, Langford Road, Mansfield, Nottinghamshire, England, NG19 6QG Telephone 01623 638023