New Cloud payroll system launched

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Cut through the Twitter white noise and communicate

Has the marketing world been turned on its head or are businesses so desperate these days that they are chasing up and down every route to market in the hope of a sale?

Every marketing strategy put forward over the last 20 years has been based on market segmentation and the narrowing of marketing channels. The aim has been, and should be, to focus on a key target market, identify how to communicate with it and make the message so irresistible that customers cannot refuse the offer.

So why is it that marketing teams from all sectors are using Twitter to promote their goods and services? Twitter is so broad and so full of white noise from competitors and others that there is little chance of anyone maximising the marketing message by hitting the target market . Don't get me wrong, business can be won that way but the wastage involved is immense. And then there is the use of auto posts. What is the point of pretending to want to communicate with people if you are not willing to or capable of responding to someone that reads your tweet and wants more information? It is tantamount to propaganda, Public Relations of the worst sort and can do more damage than good. Essentially you are warming up a lead and then throwing cold water all over it.

There are numerous ways of setting up a notification service to alert you when someone replies to your tweets and in doing so you will publicly show that you actually want to engage with people – customers, suppliers or anyone that is interested in what you have to say.

So if you are going to use Twitter to fly in the face of marketing theory, please at least have the common sense to reply when someone responds to your tweets – who knows, it could actually lead to new business!

Parker PR is an award winning PR Agency based in North Nottinghamshire, serving clients all over the UK. Contact us on 01623 638023

New Cloud payroll system launched

Wednesday, 30 November 2011 14:57

Mansfield based Central Computer Management Ltd (CCM) has launched what it believes to be the very first Cloud based payroll service aimed at UK businesses and public sector organisations.

The pioneering computing payroll service is called LivePay and is designed to replace complicated in-house payroll systems, thus removing the headaches HR and finance departments face each month when working out salaries; especially for companies and organisations with multiple sites.

The introduction of Cloud technology to payroll systems means that all calculations for time and wages are done on-line and off-site, which means they can be accessed from anywhere with a PC. There is no need to install software, the use of complicated manuals or expensive training. All the hardware is managed securely by CCM, freeing the client up to be more effective and cost efficient in their roles.

"Our aim with LivePay is to make payroll as simple as possible and we feel that we have achieved this through the use of innovative Cloud technology. We have over 30 years' experience in providing payroll services and have always tried to be at the cutting edge of new technology. Cloud technology allows us to provide a service that eradicates a lot of headaches for clients and we are confident we can increase the efficiency of most payroll operations."

"We provide an effective personalised service and all of our customers are guaranteed to receive a rapid response from our knowledgeable and experienced payroll team. Payroll need not be complicated or burdensome and with LivePay that is the case," said Managing Director of CCM, Keith Johnson.

Several of the UK's leading brands have signed up to use the LivePay service, including Weetabix, Kingston Communications and Autoglass.

Cloud technology helps to improve efficiency, particularly for companies with various regional locations and have 200 employees or more.

"The beauty of LivePay is that it can be accessed from anywhere and is live 24 hours a day. It allows managers to input information at any time and provides a permanent record to double check hours etc. It really speeds up the whole data process and gives responsibility to people who manage payroll information," said Keith Johnson.
With LivePay the payroll service is accessed by customers through encrypted web browsers or desktop applications, providing them with the convenience of accessing all payroll information remotely and efficiently, with data being securely stored on CCM servers.

By offering LivePay through Cloud technology, customers can enjoy multiple benefits from the LivePay service:

• A secure and backed up service
• Time efficiency and flexible working
• 24/7 visibility of workforce payroll
• No prior payroll knowledge is required
• Users do not need to store software locally; therefore no additional in-house IT support is needed and all maintenance is carried out by CCM.

• Data collation issues can be avoided by easy access to simple online forms, so there is no need to transport documents to and from the payroll office ( e.g. spread sheets, payslips)

• After data input and authorisation, all payroll is promptly managed, accurately calculated and systematically presented by LivePay as either online payslips or as hard copies if preferred
In addition to its prescribed advantages, LivePay can also empower those responsible payrollers to focus more time on other duties, as well allowing them to make more accurate or strategic decisions based on the payroll data to hand.

For more information about the LivePay service as provided by CCM, visit their new website or contact the company directly on 01623 622210.

Parker PR, is a Public Relations agency based at The Business Place, Langford Road, Mansfield, Nottinghamshire, England, NG19 6QG Telephone 01623 638023